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Skip to content Header space placeholder. Colgate begins selling Cashmere Bouquet, the first milled perfumed toilet soap. Palmolive dishwashing liquid, with germ-fighting and hand-softening ingredients, is introduced. Effectiveness of manual tooth brushing is improved with the introduction of Colgate Plus toothbrush. Protex bar soap is introduced, and today offers all-family antibacterial protection in over 56 countries.
Colgate introduces 1st oral rinse mouthwash to effectively prevent tartar buildup. With development of a new process to control gingivitis, Colgate Total is first marketed. Colgate Actibrush battery powered toothbrush is introduced, and Colgate 2in1 toothpaste is introduced, combining the cavity prevention of toothpaste with the breath freshening of mouthwash.
Colgate Sensitive Pro-Relief toothpaste is launched using proprietary Pro-Argin technology for instant, lasting sensitivity relief. Optic White brand is launched with the first toothpaste formula to contain nonaqueous hydrogen peroxide, a professionally recommended whitening agent.
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